Packaging design is a category approach to brand communication

　　Packaging design is a category of brand communication, packaging design should have a unique image of the brand characteristics. The layout of the back of the package design must be able to cedar show that the packaging design and the overall design style of the unified picture characteristics, and can show its unique personality characteristics. Unique personality characteristics, can mobilize consumer attention and awareness, enhance the brand's promotional efforts.
　　The use of product packaging graphics, color and text, to the classification of the product positioning as the benchmark, such as the difference between male products, female products. Male products packaging style, in the use of color to low brightness, low purity performance mostly, graphic block hard, text commonly used bold, variety of fonts.
　　Women's products packaging is bright, bright colors, more soft line graphics, text choices such as fine black, Song, fine round and so on. Different industry categories packaging style performance is not the same, such as scientific and technological product packaging, its picture style calm and simple, and corporate visual image VIS unity; food product packaging, its style is active, bright hues, text graphics heavy decorative sense.